Expanding the Wooting business

We value our Kickstarter backers and our (early) customers. Not for nothing, we always welcome you to the team. That’s also why we’re ensuring that you come first before others. But we also have to start growing and move forwards. That’s why we’ve started talking with resellers for our future production. This is the situation and what you can expect.

You might know we offer the Wooting one in different European language layouts: German, Nordic, Estonian, French, Belgium, Spanish, Portuguese, Swiss, UK and phew, more. As beautiful as it is, it’s also a burden for us. Every language layout creates a new product number a.k.an SKU, and for production, there is a minimum order quantity (MOQ) per language.

With Kickstarter and the first batch on our webshop, it was manageable. We knew exactly how much to make for each language and bundled them together to meet the required MOQ. Yet, in the future, this isn’t that easy anymore. We can’t afford to produce (meeting MOQ), stocking and managing that many languages ourselves. As a small company, our cash flow is way too limited and our time way too precious. We want to focus more on the Wooting one than the logistics of it all.

That’s why we’ve explored our options and started talking with resellers/wholesalers. The B2B side of things. We plan to include them in our next production cycle (Batch 2). This will help us reach the MOQ, make it easier to get the Wooting one and give us time to focus on what’s important. Creating more value for the Wooting one, improving analog technology and make analog the industry standard.

There’s a chance you’ll start to see several resellers in Europe advertising the Wooting one. This doesn’t mean the Wooting one is in retail before you have one. That’d be terrible. But it will mean that the Wooting one will slowly be available through other channels as well. To clarify, if you’re a Kickstarter backer or pre-ordered batch 1 you’ll receive the keyboard first and way in advance (expect it in april).

I feel a little shy to ask, but perhaps you can help us by recommending awesome wholesalers or resellers in your country. With your local market knowledge, we can really get things going.

Team Wooting,
Calder, Erik & Jeroen

Calder Limmen Written by:

Founder of Wooting. Entrepreneur, gamer and any(thing)thusiast living in Taiwan.

30 Comments

  1. Soul_Est
    February 27, 2017
    Reply

    For Canada, have a look at Canada Computers, DirectCanada, Memory Express, Newegg Canada, NCIX, PC Canada, shopRBC, and Vuugo.

    • March 2, 2017
      Reply

      First one for Canada, will take a look into them. Thanks!

      • Soul_Est
        March 25, 2017
        Reply

        You’re most welcome and thank you for considering them.

  2. Rev
    February 28, 2017
    Reply

    For Germany try out a search for, maybe “keyboard”, and check the reseller list of the products there.

  3. Kregora
    March 1, 2017
    Reply

    I think your idea to increase the availability of the Wooting one through different channels, If you look at Europe consider to include Alternate since they provide web shops for several European countries.
    You should consider Amazon, too. But I guess this one is too obvious 😉

  4. Simon
    March 1, 2017
    Reply

    Try Mindfactory or Alternate in Germany. They are the most popular in my opinion

  5. Shtrop Waffle
    March 2, 2017
    Reply

    So when can batch 2 pre-orders expect to get the keyboard?

    • March 2, 2017
      Reply

      We expect them to arrive in June. Perhaps, maybe, sooner if we can get more Batch 2 orders going. If you’re part of it then my sincere thanks! Because we need all the support.

      There’s no faster/sooner method if there’s no Batch 1 available anymore.

      • Shtrop Waffle
        March 3, 2017
        Reply

        Oh no… I sort of wanted if soon :'(

        • March 9, 2017
          Reply

          Sorry man. We’re doing our best to get things rolling out.

      • Kris Harvey
        March 12, 2017
        Reply

        I’ll be looking forward to mine whenever they ship. Just ordered Batch 2 and this will be my first mechanical keyboard.

  6. Emil Chou
    March 2, 2017
    Reply

    Will you guys work with Adomax to sell Wooting one in Taiwan?

    • March 2, 2017
      Reply

      Nope, they’re not that kind of company. If you have any suggestions or ideas, welcome to share.

    • March 9, 2017
      Reply

      Thanks Stefan! No matter if you’re backer or not, your contribution is always much appreciated.

  7. March 8, 2017
    Reply

    For Scandinavian/Nordic countries, try Komplett.

  8. TJ
    March 8, 2017
    Reply

    Yeah. Calder. please give me a call. we sell to most of the companies mentioned already.. You know it!

  9. Emily
    March 8, 2017
    Reply

    For USA look at wholesalers such as Costco and Sam’s Club!

  10. Tomasz Pankowski
    March 9, 2017
    Reply

    I really would love to buy your keyboard but you’re not answering any of my questions. I know you have more work than you probably signed for 🙂 and maybe my questions are stupid. But I would like to hear that from You.
    Best Regards
    Wonnabe wootinger

    • March 10, 2017
      Reply

      Email was full of order changes, so we’re a bit slow on social email before MP. Hunted yours down and answered though 😀

  11. Thomas De Vos
    March 14, 2017
    Reply

    For Benelux based sales I advise http://www.azerty.nl
    Very wide customer base, and known for sporty components and gaming equipment,
    top shop, fast, well stocked, good support.

  12. Brad
    March 28, 2017
    Reply

    For Australia PC Case Gear is pretty good and often stock things no one else does such as the be quiet! range for example.

    https://www.pccasegear.com/

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