USD Price Adjustment

Good news for everybody in the USA, we decided to match our USD prices with our EUR prices.

Basic:160$
Premium: 200$

If you already (pre-)ordered the keyboard, you can expect an email very soon.

Reason

This is perhaps a very weird business decision but we were not happy with our USD pricing for a while. We originally planned to have a 1:1 EUR to USD price, but we hadn’t entirely figured out how to deal with a second currency and had to adhere to the currency exchange.

As a (former?) European citizen myself, I’d always feel a bit upset when I see equal USD to EUR prices. You know that argument, “They just changed the $ with €”. And when you look at the day value, it doesn’t seem to match at all. I can now tell from experience, what’s missing in that picture.

VAT

In the Netherlands, we have 21% VAT. To clarify, the Dutch government earns 21% on everything we sell within Europe. In the USA, it’s state and city depended and can accumulate to 10% or less.

Slippery Exchange Rate

When Trump took the presidency, everybody had a lot of trust in the USD$ and it appreciated to nearly 1:1 with the EUR. That trust has changed now and it corrected itself by now.

The point is, prices will never feel right in the long-term when we try to match them with our base currency, EUR. The fluctuating currency exchange will just mess it up.

Besides, a lot of our expenses are in USD because of the next point…

World currency

The USD is a world currency and most/all expenses are paid in USD outside of Europe. As you know, we ‘re a Dutch company but all our production related expenses happen in China and Taiwan. This also means we’re in a constant need for US dollars.

That said, long story short, we’re still having a hard time to receive USD through our payment portals without any EUR conversion happening. But that’s an entirely different (frustrating) story.

<3 Team Wooting
Calder, Jeroen, Erik

Calder Limmen Written by:

Founder of Wooting. Entrepreneur, gamer and any(thing)thusiast living in Taiwan.

7 Comments

  1. Colin
    July 8, 2017
    Reply

    Does that mean that buyers in USD get a partial refund? That means I could save up another 100$ and buy two. 🙂

    • July 12, 2017
      Reply

      That’s correct and that’d be amazing 😀 but what’ll you do with two haha.

  2. SKS
    August 4, 2017
    Reply

    Hi,

    Your USA order page charges 21% tax. Presumably this is EU taxes. Why not ship directly to the US from China, and avoid uneccessary EU taxes?

    • August 4, 2017
      Reply

      Hi,

      Actually, we import the keyboards into the USA ourselves from Hong Kong, then ship with a fulfillment center to end-user and charge 160$USD instead of 160EUR with free shipping.

      160EUR (incl. the VAT) is currently equivalent to 190USD.

      We still need to reflect the 160USD on our landings page for USA visitors.

      That said, you’re right when it comes to tax laws, though when we sell from EU outside the EU we’re allowed to tax with 0% and this also happens when you check out/go to cart in our international store.

      Cool right 😀

      • SKS
        August 4, 2017
        Reply

        Hi,
        Thanks for the update.

        Order placed. I’m looking forward to receiving the keyboard soon.

        cheers

  3. September 4, 2017
    Reply

    this has nothing to do with the post but would you consider making a ergonomic design maybe similar to the model o1 or the Kinesis Advantage2

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